What actually happens during a four-week brand strategy process? I'm pulling back the curtain on The Rose Method, my systematic approach to taking service-based entrepreneurs from brand confusion to brand confidence. You'll see exactly what happens in each phase: the research, the strategy work, the design development, and the launch support. What you'll do, what I'll do, and what you walk away with at the end. Because when you're building something important, you need a pr

Your DIY brand got you started. That's amazing. But there's a difference between starting with DIY and staying stuck in DIY. One is resourceful. The other is just expensive in different ways. If you're constantly tweaking, second-guessing, or avoiding showing your website, it might be time. Here are seven signs you've outgrown your DIY brand and what to do next.

Early in my career, a spelling error made it all the way to print. The reprint cost thousands. That expensive mistake taught me why your brand needs a testing ground before it's permanent. In 2026, that testing ground is digital. Learn why Fortune 500 companies pilot everything on screens first, and why your brand should too.

I spent a year building a business that looked perfect on paper but felt completely wrong. Surface pattern design made logical sense to me since I had the skills, other designers were successful with it, the work was pretty. But something felt off. Then I sat down to rebrand the pattern business and realized I was having more fun on the rebrand than I ever had running it. That's when everything clicked: I was building someone else's dream, not mine.

Trying to learn brand strategy but feeling overwhelmed by jargon? You're not alone. Even executives at big brands need someone to translate strategy-speak into plain language. Learn how bringing in a partner who can help you figure out how to communicate who you are to your customers, can change everything. Brand strategy is simply understanding the who, what, and how of your brand so you can show up with confidence and clarity.

Your DIY brand feels off and you can't figure out why. Here are the 5 mistakes keeping your small business branding from working and how to fix them strategically.